Job Listing:

Marketing Analyst

Ervin & Smith Advertising and Public Relations, Inc.

Ervin & Smith Advertising and Public Relations, Inc.

Marketing Communications

Job title:
Marketing Analyst

Job level:

Job description:
Role requirements.
3-5 years of experience in Marketing Analytics, Business Analytics, Data Science or relevant data driven role
Experience developing analytical frameworks to measure ongoing business and marketing performance, including ROI, marketing attribution, A/B testing and LTV modeling
Ability to transform data into a digestible and presentable story based on the audience
Confidence and expertise in communicating effectively with a wide range of audiences
Proficiency in Google Analytics, Google Data Studio and Excel. Experience with Tableau or other analytics platforms is a plus
Excellent communication skills, both written and verbal
Ability to prioritize and manage multiple projects and deadlines effectively
Ability to work independently, as well as collaborate with a team
Advertising/marketing agency experience is a plus

Position responsibilities.
Complete standard and ad-hoc analyses of client data to help track and communicate all aspects of marketing performance across various channels and campaigns
Complete analysis of performance data to help predict and model consumer behavior in future campaigns
Build reports from scratch in Google Data Studio and Keynote for key stakeholders both externally and internally
Interpret data, research and other findings to provide insights to help improve decision-making and determine ROI of marketing and advertising efforts
Regularly use analytics tools to:
Gather, clean and interpret complex data sets
Analyze trends
Monitor and assess campaign KPIs
Identify opportunities
Work closely with the account service and media teams to build and optimize marketing campaigns

Positions available:

Posted on:
April 22, 2021

Please contact Brittany Wozny, Director of Finance and Human Resources for more information or to apply.